Influencer marketing has seen a significant rise in recent years, jumping from a 1.7 Billion dollar industry in 2016 to a massive 16.4 Billion dollar industry in 2022. With more and more brands turning to social media influencers to promote their products and services. This trend is reflective of wider shifts in marketing strategies, as […]
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The recent mass adoption of OpenAI’s ChatGPT service has given us a glimpse into the impact AI will have on the future of marketing. It is no longer an if but a when will these AI platforms completely change the industry. To be clear, Marketing has been using forms of AI for years. Programmatic ad
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The rise of digital has also caused the rise of commoditization across a huge range of industries and it is having a significant impact on the field of marketing. Commoditization simply means products or services become more available and interchangeable with similar products or services. Because of this, differentiating your offering and standing out in
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OpenAI is an Artificial Intelligence research lab founded over 8 years ago in December of 2015 that you probably never heard of….until a month ago. Now it’s all anyone can talk about and there’s a good reason why. This is the first time the general public has had easy access to an incredibly user friendly
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TikTok came out of nowhere and took the social media and marketing worlds by storm. For 4 years running (2019-2022) TikTok has been the #1 most downloaded app. It’s adoption rate dwarfs the early years of Facebook, Twitter and the like. No platform has risen to the top as quickly and the impact it has
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Once upon a time, search was the undisputed champion on the digital revolution. If you wanted to market digitally you did it on search, primary Google. As the market has matured and digital has become more of a commodity, this has significantly changed. Often now we hear companies and agencies asking, should I even bother
Is Search Marketing worth it? Read More »
Marketing takes many forms and choosing the right fit for your business is the key to success. Starting with the basics: What is a marketing strategy? Simply put, it is the overarching plan that determines the goals, messaging, tactics and execution of your marketing efforts. So, how do we determine the proper strategy? By asking
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