Author name: James

ChatGPT-4 Whats New?

ChatGPT-4 was just dropped unexpectedly and it has brought with it a bunch of upgrades and features. So, what’s new? PICTURES!!!! That’s right, ChatGPT-4 can now process and analyze pictures. This adds an entire new dimension to potential inputs. They call this “multimodal” technology. In their developer stream they showcased GPT4 accurately describing the contents […]

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How Commoditization is Impacting Marketing

The rise of digital has also caused the rise of commoditization across a huge range of industries and it  is having a significant impact on the field of marketing. Commoditization simply means products or services become more available and interchangeable with similar products or services. Because of this, differentiating your offering and standing out in

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