The recent mass adoption of OpenAI’s ChatGPT service has given us a glimpse into the impact AI will have on the future of marketing. It is no longer an if but a when will these AI platforms completely change the industry.
To be clear, Marketing has been using forms of AI for years. Programmatic ad buying uses AI as does dynamic targeting and bidding. The newer iterations of AI however, are poised to take this to an entirely new level. Marketers and companies that learn to adopt this technology early will have a significant advantage long term as the capabilities continue to expand.
To get started, here are some ways AI like ChatGPT can help your marketing efforts right now.
- Writing Copy
- This is the no-brainer that everyone is using it for, but how you use it is key
- AI is not ready to overtake a seasoned copywriter…yet, but what it can do is significantly lower the amount of time a copywriter spends ideating copy ideas by generating dozens of pieces of content in seconds which then will allow your copywriters to focus on expanding and elaborating on these concepts
- Copywriters that leverage AI will simply be able to 10x the output of writers that do not
- Significantly reduces research time
- Not only can AI find the content for you (as you would through a Google search) but it can consume vast quantities and distill it down to key points in an incredibly short timeframe
- This can effectively take hours of research down to mere minutes, freeing up more time for creative ideation and execution
- Improving the Website Experience
- These advanced chatbots can be built into your site chat functions and give responses nearly indistinguishable from a human
- This can improve the customer experience without creating a drain on internal resources
- Code QA
- ChatGPT can not only write bits of code, it can also check existing code for errors
- This can allow for smaller updates to be made without the heavy lift of seasoned coders
- IT can also lower the time/burden of QA checking code
- While this is not currently in a place to be a full solution it can speed up internal processes
- Turn everyone into an excel pro
- With simple prompts ChatGPT can write out flawless excel formulas to perform advanced functions
- Content Ideas
- In a world where constant content is the norm, it can become difficult to deliver fresh ideas
- With a single prompt, ChatGPT can generate 100 content ideas
- With advanced prompts, these can be broken down into numerous sub-categories delivering endless content ideas
These are just a few ways ChatGPT can be used today. There are new applications being discovered daily and future iterations will only expand these capabilities further.
If you want to get ahead of the curve, there is no better time to get started.