Marketing is a never ending game of trial and error. Even the best companies and agencies develop strategies that fall flat. That is simply the nature of marketing as it is a constantly shifting landscape with an always moving target. That being said, there are some common reasons that marketing efforts fail and being aware […]
5 Reasons Marketing Fails Read More »
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” This is one of the most iconic quotes in marketing to this day, yet too many companies still have not learned the lesson it is trying to teach. The digital transformation has ushered in a new age of
ROAS is Killing Your Marketing Read More »
With so many platforms and options for promoting your content, brands and companies are often left wondering where they should focus their efforts. Do I ride the TikTok wave? Take a tried and true Instagram approach? Or go all in on Youtube of Facebook Reels? The easy answer is, ALL OF THEM Producing content can
Where Should You Focus Your Content? Read More »
Too many companies are stuck in the old mentality of content production built from the days of legacy media when TV was your best way to reach a large audience. By necessity, due to the high production costs of TV advertising, your marketing team would have to narrow down all of its ideas for content
You’re Doing Content The Wrong Way Read More »
