ChatGPT-4 was just dropped unexpectedly and it has brought with it a bunch of upgrades and features. So, what’s new? PICTURES!!!! That’s right, ChatGPT-4 can now process and analyze pictures. This adds an entire new dimension to potential inputs. They call this “multimodal” technology. In their developer stream they showcased GPT4 accurately describing the contents […]
ChatGPT-4 Whats New? Read More »
Product selling will get you the next sale but brand building will get you the next 1000. To often companies will focus all of their marketing on short term sales driven tactics to get an immediate return while all but ignoring the long term benefits of brand building. The difference between them is in delivering
Brand vs Product – The Apple vs Android Approach Read More »
Marketing is a never ending game of trial and error. Even the best companies and agencies develop strategies that fall flat. That is simply the nature of marketing as it is a constantly shifting landscape with an always moving target. That being said, there are some common reasons that marketing efforts fail and being aware
5 Reasons Marketing Fails Read More »
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” This is one of the most iconic quotes in marketing to this day, yet too many companies still have not learned the lesson it is trying to teach. The digital transformation has ushered in a new age of
ROAS is Killing Your Marketing Read More »
With so many platforms and options for promoting your content, brands and companies are often left wondering where they should focus their efforts. Do I ride the TikTok wave? Take a tried and true Instagram approach? Or go all in on Youtube of Facebook Reels? The easy answer is, ALL OF THEM Producing content can
Where Should You Focus Your Content? Read More »
Too many companies are stuck in the old mentality of content production built from the days of legacy media when TV was your best way to reach a large audience. By necessity, due to the high production costs of TV advertising, your marketing team would have to narrow down all of its ideas for content
You’re Doing Content The Wrong Way Read More »
Influencer marketing has seen a significant rise in recent years, jumping from a 1.7 Billion dollar industry in 2016 to a massive 16.4 Billion dollar industry in 2022. With more and more brands turning to social media influencers to promote their products and services. This trend is reflective of wider shifts in marketing strategies, as
The Age of Influencer Marketing Read More »
The recent mass adoption of OpenAI’s ChatGPT service has given us a glimpse into the impact AI will have on the future of marketing. It is no longer an if but a when will these AI platforms completely change the industry. To be clear, Marketing has been using forms of AI for years. Programmatic ad
6 Ways to Use ChatGPT for Marketing Read More »
The rise of digital has also caused the rise of commoditization across a huge range of industries and it is having a significant impact on the field of marketing. Commoditization simply means products or services become more available and interchangeable with similar products or services. Because of this, differentiating your offering and standing out in
How Commoditization is Impacting Marketing Read More »
OpenAI is an Artificial Intelligence research lab founded over 8 years ago in December of 2015 that you probably never heard of….until a month ago. Now it’s all anyone can talk about and there’s a good reason why. This is the first time the general public has had easy access to an incredibly user friendly
OpenAI – Will Marketing Ever Be The Same? Read More »
